In the quest for a superior order management system, one of the more common questions merchants ask is: should I use traditional brick-and-mortar storefront for order management? After all, their storefront is already in operation, it just makes perfect sense for them to use it for order processing, right? The answer is no. While many customers appreciate the personal touch of having a person to talk with them about their products and services face-to-face, there are many more advantages to implementing a back-office order management system in your business office or warehouse. With a robust back-office order fulfilment software system, you’ll be able to:
Have a “Central Station” – Modern customers expect a live person to talk with them about their products and services. Although some older customers do still expect to be contacted by a live person, many modern orders want an easy-to-use interface that will include live customer service. When you incorporate a back-office order management system into your new business operations, you’ll be able to provide your customers with access to a centralized location where they can contact your company for customer service. A modern storefront combined with state-of-the-art technology and the services of qualified customer service representatives will give your retail establishment the added benefit of increased customer satisfaction and retention.
Reduce Customer Dis dissatisfaction – As mentioned earlier, a key goal of a good order management system is to reduce customer dissatisfaction. A computer-based point of sale system (POS) provides a way for your company to monitor, record and analyse all of your customer data. If you have the time and resources, you can integrate your POS system with your CRM (customer relationship management) to enable it to integrate with your CRM. When you use a POS system to track and audit orders and transactions, you’re also increasing the accuracy and completeness of your reports. A good POS system is designed to provide all of these benefits to your customers and employees while taking care of most of your business requirements. With a quality POS system, you won’t need to hire as many employees to perform the various duties required.
Increase Customer Loyalty – When people are able to easily purchase items or services from your business, you are increasing your customer loyalty. The more people who shop at your retailer, the more money your business will generate. This is because more people will have the opportunity to purchase items at special discounts or promotions. Order Management Software can help you increase customer loyalty by having convenient log-ins and secure websites. You can also manage and track all of your retail customers orders, giving you the tools, you need to understand your customer’s needs and wants.
Increase Conversions – If you want to increase sales and take advantage of sales opportunities, you must also improve customer service. By offering a quality, easy to use order management system, you can improve customer service by providing prompt service, quality products and top-notch customer service. If you want to increase conversions in-store, offer coupons for your products or services. If you want to increase conversions online, offer free shipping on all of your items or a discount to entice customers to purchase from your website.
Real-time inventory management – Your customers can view your entire stock, including available stock, on a moment-by-moment basis, which will allow them to place an order. This will give you the chance to evaluate how your inventory is doing and make any necessary changes. The real-time inventory management system is designed to give your retailers the chance to quickly analyse store inventory, enabling your retailers to make quick changes and adjustments to their inventory situation. This will increase customer satisfaction and give your business the edge that it needs to succeed.